We chose this logo for our extra virgin olive oils because we are passionate about history, art and archaeology.
This timeless scene, at harvest time, reveals the olive tree’s munificence, its inextricable relationship with man and the fundamental role it has played in life, traditions and our diet for centuries. We can also observe that through time the harvesting methods have not changed much. It is still arduous, a lot of hard work!
The scene portrayed is balanced and powerful, although we made a few subtle changes to the original image of the black figure painting on the Attic amphora that is found at the British Museum, London.
It is an ode the the immortal olive tree.